About Jim

About Jim Bowie…. a lifetime of marketing experience.

Here is a summary of Jim’s past accomplishments.

Over 20 years of top-level marketing experience.

Prior to Brandrenaline, Inc., Jim had overall marketing and brand responsibility for the American Motorcyclist Association. Jim was responsible for all marketable assets including the magazine and websites, membership programs, member benefit partnerships, Museum and Hall of Fame and all major events at the AMA.

Prior to the AMA, Jim’s experience included events, marketing and business development programs with athletes and properties such as Mario & Michael Andretti, NASCAR Champion Kurt Busch and Penske Racing, plus the award-winning experiential marketing program for Ford – “Fusion Challenge”, and Cadillac’s “Editor for the Day” consumer ride and drive events. Jim also created the “Mayor of Hinchtown” persona, brand, and marketing strategy for open-wheel star James Hinchcliffe. Top-to-bottom series management of Formula BMW USA – a professional open wheel race series launched by BMW Motorsport (Munich) and supported by BMW North America (Woodcliff Hills, NJ), remains a highlight of Jim’s accomplishments.

Prior to FB USA, Jim was a Director at Champ Car – a global, professional sports marketing property – where in addition to managing clients such as Ford, Honda, Toyota, Bridgestone and Yokohama, he was instrumental in assisting all of the Champ Car teams with their marketing efforts. Jim also launched the Champ Car Hispanic Marketing initiatives, and participated in the marketing councils for both the Champ Car World Series and the Champ Car Atlantic Series.

As marketing director at Skip Barber Racing School, Jim re-tooled the entire marketing and communications strategies resulting in significant growth. Jim also directed the marketing efforts for Treadway Racing – a 2-car team in the Indy Racing League. Jim is the proud owner of an Indy 500 Championship ring resulting from Treadway’s impressive 1-2 finish in the 1997 Indianapolis 500.

Jim grew up in farm country in Southern Ontario and has lived in Vancouver, Los Angeles, Indianapolis, Columbus, Ohio and Sharon, Connecticut.

Jim enjoys motorsports, motorcycling, photography and music.

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